Attention! This is an alcoholic beverage. Alcohol may cause damage to your health.

The story of Viru Valge

Viru Valge hails from the purest of lands, where there’s no big industry and no big towns, and where people live miles apart from one another. Studies have shown that it’s the place with the cleanest air in the world. On summer nights here the sun barely sets, while in winter the ground is blanketed in snow. At the first sign of the approaching cold the water in our bogs is coated in a hoar-frost of pure white. Water from crystal-clear springs and grains grown in the rocky fields typical of Northern Europe produce a truly Nordic vodka: Viru Valge.

The story of the bugler

Viru Valge has had the same story and the same symbol since it was first made. The bugler does everything within his power to get people talking and meeting face-to-face. In the folklore of Northern Europe, blowing on a bugle to bring people together has been a tradition for centuries. The ability to talk – to truly communicate – is ever more important in this rapidly changing information society we live in.

Local ingredients and local quality

Viru Valge is made from spirits distilled from Estonian grains and pure water from deep beneath the surface. There follows an innovative production process involving active charcoal which results in a genuine product with a soft, pure flavour.


Over the years Viru Valge has not only won the approval of the most demanding of experts, but also a succession of awards. Among its most prestigious victories are those at the International Wine and Spirit Competition (IWSC) and the International Spirits Competition. It has also won a number of local awards.

  • In 2010 Viru Valge was named Estonia’s best alcoholic beverage.
  • In 2010 and 2013 Viru Valge took the silver medal at the IWSC.
  • In 2014 Viru Valge won the gold medal at the IWSC.
  • In 2015 Viru Valge was awarded the gold medal at the SIP Awards.
  • In 2016 Viru Valge won the silver medal and the Consumer’s Choice Award at SIP Awards.